The Modern & Future Growth Era: Navigating Loops, Growth Teams, Product-Led, AI and No-Code
Love love love this edition! Really well explained.
About the AARRR funnel, I believe it's more of a framework to guide the search of growth opportunities - not a sales funnel.
Good point on AARRR, many people claim it’s a framework and not a funnel.
But in the original presentation of Dave McClure, it’s presented as a funnel, with a conversion rate between each step (see there: https://500hats.typepad.com/500blogs/2007/09/startup-metrics.html)
But agree it can definitely be turned into something more looking like a loop than a funnel
I love this article, Thanks Pierre! Thanks so much, sharing it immediately on my LinkedIn. The timeline is so dope & guess what I will ask you when we are recording GTM Strategist Podcast today 😃
Glad you liked it Maja! Great to see it led to some great conversations
Love love love this edition! Really well explained.
About the AARRR funnel, I believe it's more of a framework to guide the search of growth opportunities - not a sales funnel.
Good point on AARRR, many people claim it’s a framework and not a funnel.
But in the original presentation of Dave McClure, it’s presented as a funnel, with a conversion rate between each step (see there: https://500hats.typepad.com/500blogs/2007/09/startup-metrics.html)
But agree it can definitely be turned into something more looking like a loop than a funnel
I love this article, Thanks Pierre! Thanks so much, sharing it immediately on my LinkedIn. The timeline is so dope & guess what I will ask you when we are recording GTM Strategist Podcast today 😃
Glad you liked it Maja! Great to see it led to some great conversations