Clearly explained with much food for thought. I expected my new business to expand as B2C through Content Marketing. Having been advised to look at B2B it seems that Product Led Marketing is the way to go.
Hey Antonio! This edition is mainly focus on B2B, but if we talk about B2C, many companies are product-led. Think about mobile apps for example, many of them (Spotify, Duolingo, Instagram) grow primarily thanks to the product and Virality.
Clearly explained with much food for thought. I expected my new business to expand as B2C through Content Marketing. Having been advised to look at B2B it seems that Product Led Marketing is the way to go.
Noted in my book. This is pure gold 🪙. Keep up the good work 💯
Glad to hear that Shafin 💪🏻 thanks
Great edition!!! It sound like PLG is mainly for B2B. What about B2C?
Hey Antonio! This edition is mainly focus on B2B, but if we talk about B2C, many companies are product-led. Think about mobile apps for example, many of them (Spotify, Duolingo, Instagram) grow primarily thanks to the product and Virality.
Sales-led in B2C is not very present although.
Loved this edition!
Thanks Gaspard, I putted a lot of research work in this one!
Loved this, another great read. Thanks for framing this so well.
Thanks Aditya, great to know you liked it 🙌
Pierre, The clarity of growth model is awesome. Could you please share what will be funnel for marketing led products?