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Great post. I wish more startups would integrate their engineering and marketing teams. I believe this is an untapped opportunity in most startups that will drive top-of-funnel growth. When these teams collaborate to create valuable tools and resources for their target audience, growth happens—and at a fraction of the cost needed for paid media. HubSpot's Website Grader is a perfect example.
Great post. I wish more startups would integrate their engineering and marketing teams. I believe this is an untapped opportunity in most startups that will drive top-of-funnel growth. When these teams collaborate to create valuable tools and resources for their target audience, growth happens—and at a fraction of the cost needed for paid media. HubSpot's Website Grader is a perfect example.
Glad you liked it Martin!
I agree, engineering support (like having a growth engineer dedicated to this type of initiatives) can be precious.
No-code and AI helped to broke some technical barriers, but having an engineer is definitely better.