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Oct 25, 2023Liked by Pierre-Jean Hillion

Thank you for your article ! Always interesting to remember where “Growth” came from

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Yes, I discovered a few things I did not know before by doing my researches! It's super interesting to investigate the genesis of the concept

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Great article - love those illustrations!

If you have a reading list/books to recommend, don't hesitate to share it ;)

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Thanks Gaspard, Dall-E integration with chatGPT is pretty good for the illustrations (even if it needs some tries to obtain what you're looking for).

For books, I would recommend:

- Hacking Growth of course

- Product-Led Growth: How to Build a Product That Sells Itself

- Hooked: How to Build Habit-Forming Products

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Loved the article, Pierre.

Curious about your prompts, especially for the first Facebook team picture. Any tips on prompts that helped you get that image quality?

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Thanks Carsen!

Here is the prompt I used for the Facebook one:

"Realistic illustration of a diverse team of five individuals in a modern startup office setting reminiscent of Silicon Valley.

The team includes an engineer, a marketer, a data analyst, a product manager, and their head of growth, who is of Indian descent. They're dressed in casual tech attire, showcasing the laid-back nature of tech startups. They're in a room bathed in sunlight from the beautiful day outside. On the wall, large screens display charts indicating the growth of daily active users.

We also see a large Facebook logo on the wall, indicating we are in Facebook office.

The team is engaged in an animated discussion, brainstorming growth experiments."

But I iterated like 5 to 10 times for each image to have the result I wanted ahah. So it was, for each iteration, an adjustment of the previous prompt.

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Appreciate the breakdown! I’ve got to have more patience for the iteration haha, but this helps me understand the process better. Looking forward to part 2

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